I was on an iPad the other day, so I looked up my music. It turns out that Page 1 has plenty of single song reviews, whereas Page 2 has none (except for my full album from 2006). This illustrates the importance and impact of storefronts, user-experience, and click-throughs.
I always thought visitors were coming to my storefront from an online link that directed them to a specific song. But now I wonder if they’re searching iTunes for ‘Walt Ribeiro’ or something else.
If the latter is true, then perhaps iTunes should randomize all songs and all pages that appear in search results, so that visitors can discover more of the library.
Or perhaps people aren’t realizing that’s there’s more than 1 page - I know plenty of people who wouldn’t realize they can ‘finger swipe’ to a page 2 or 3.