Stop Emailing Billboard And SPIN

They won’t answer you, and why should they? They get bombarded with messages.

I read a story once about a guy who wrote songs about only sailboats. I forget his name, but that’s not the point. The point is, guess who gets almost no music submissions? Sailboat magazines! Sheep magazines! Interior Decorating magazines!

So the sailboat circle loved him, he was a celebrity and played every yacht and boat expo you could dream of.

So think: Does the world need another pencil drawing of a house? A painting of an open landscape with trees and a river? A rock song about partying?

There’s so many other niches, so much opportunity, and they’re all available to you right now. Scan the underground of Etsy for an afternoon, or discover a bizarre dance studio around your neighborhood with a diehard unknown community. There’s so much more than what you’ve been seeing.

So if all you did was tap into 1/10th of 1/10th of 1% of the world’s population, then that would still be enough people to keep you busy for 5 lifetimes. Plus the “long tail” communities go so unnoticed that when they get respected they show it.

So stop trying to hit the bullseye of mass media. Instead, become part of a community, become part of something. Be specific, be niche, be hated, be unknown, and be weird.

Not everyone wants an orchestra cover of Sisqo Thong Song, but I’m fine with that.

So when making your art, painting, music, dance, or invention, make it like you: make it remarkable, and make it different.

Let’s play a game!

Take a band, change one letter, and then briefly explain what their music would be about.

I’ll start:

Gym Glass Heroes = songs about how mysterious superheroes made of glass win capture the flag and duck duck goose every single time.

You’re turn. Whatcha got?