The other day I came across an amazing video by The San Francisco Symphony Social Network. The orchestra is an experience. For centuries, it’s been groundbreaking, seen innovations, and been the most supported music in history. In the past century though, it’s been stale. So this video was finally a unison between art and technology.
Cameras go through the woodwinds, overhead arial shots, and more. All while the audience stares and watches, and experiences the format in a new perspective.
“Use electronic media as a way to develope audieces for the future, and to bring classical music to young people” – Michael Bronson, producer of orchestra video above
General Manager, John Kieser is doing a good job as a visionary and trying new things. THIS is what I’m talking about. But why stop there?
The only problem is the related videos: which highlight things like “Michael Tilson Thomas Plays Mozart’s Piano Concerto No. 23“. This is exactly what I was saying before, that classical music’s repertoire is predictable. There’s a lot more they could do with technology. Either way, it’s good too see innovation, this is a step in the right direction.
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