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Archive for February, 2010

For Orchestra #31: Kings of Leon ‘Use Somebody’

February 24th, 2010 View Comments






“I hope it’s gonna make you notice / Someone like me”

I first heard about Kings of Leon about a year ago, but it wasn’t until recently that my friend Katie introduced me to them more in depth, and Jeff Pulver mentioned them to me, too. I heard this composition, the lyrics, the drum beat, and was hooked. So I’m thrilled to have arranged it this week:




Preview!    Add to Cart Buy It!



[Songs Archive]





We’re all looking for something. We’re looking for our friends, people who understand us, a career we’re crazy about, and somebody to love us back. Sometimes it can feel like a lonely world, and we’ve all been there. We could use somebody to help us along the way, listen to us, hold our hand, and be a part of who we are and our lives.

Life is a learning process. It is something that brings us joy, understanding, desperation, growth, passion, and thought. I feel these lyrics capture our cries to be wanted. This piece speaks volumes, and each musician has a key role that I love in this piece:

1.) Keeping the drums out in the first verse. It builds tension, and allows the piece to grow rather than hitting it’s climactic moment too soon.

2.) The bass line in the second verse. It s perfect syncopated passage that compliments the drum pattern. Breaking away from simple ‘whole notes’ created a sense of movement, and freshness.

3.) The lyrics “Someone like you and all you know and how you speak” leading into the second half of the first verse. It hints at the lyric that enters the chorus, and creates uniformity throughout the piece.

4.) The guitar part underneath the last chorus.

This carefully crafted composition allowed the flutes to introduce the verse perfectly while the trumpets performed the chorus. Last week when I arranged the Foo Fighters, I was told I didn’t bring out Dave Grohl’s drums enough – so I was happy to bring them out more here.

Congrats to KOL on their role at the 2010 Grammy Awards. I hope I was able to capture the beauty of this piece within the orchestra.

If I was an Avatar from Pandora

February 23rd, 2010 View Comments

I came across this Avatar-izer that seemed kind of interesting. Basically, you upload a picture and it makes you look like one of the people from Pandora. I couldn’t stop laughing at this because my eyes looks a little wacky, and my nose a little off, but like my friend Damien Basile would say “it’s a perfect use of branding because it takes the consumer and places them in the product”. I totally agree.

Big ups to Oddcast, David Chaitt, and McDonald‘s for a cool product. Avatar was seriously one of the better movies I’ve seen in quite some time.

So how does my Avatar look?!

Orchestras should use the Apple iPad

February 21st, 2010 View Comments

As an orchestrator who has always been interested in technology and trying new things, I’m actually very excited for the Apple iPad. But why? It’s not an instrument, or a standard computer. Exactly… it’s actually so much more.

The orchestra assembles over 100 musicians – violinists, flutes, oboes, trumpets, percussion, and more. And they all need music, they all need to be on the same ‘page’. Although expensive, orchestras should use the iPad on music stands, and order the music through a store like Sibelius Scorch. Imagine, a 120 person ensemble all living in the cloud.

Living in the cloud would allow audiences to interact in real time, set lists to be arranged on the spot, and group collaboration that Beethoven and Tchaikovsky would have only dreamed about.

Apple is set to launch the iPad next month, and everyone is on stand by for the preorder.

According to their Keynote it’s big stand is for books and for internet publishing. But the iPad can also, and should also be a new orchestra instrument. In a world where DJ’s and Techno artists have collaborated with the classic ensemble, I’m excited to see how this will become a part. Like any genre or business, innovation should be welcomed.

Tunecore or CD Baby

February 20th, 2010 View Comments

I’m currently selling my music here at ForOrchestra, but yesterday I was stuck with the age old question between two distributors for my iTunes, Rhapsody, Amazon release coming next month: Tunecore or CD Baby?

I asked everyone on Twitter and FacebookFacebook, and the majority of the answers said to go with Tunecore.

The biggest difference between the two is that Tunecore has an upfront fee and CD Baby simply take a 9% cut of each sale.

So apparently if I plan on selling more than 300 downloads then Tunecore is the way to go, because it offsets the upfront costs, and the rest is 100% profit.

The problem is that I already have my CD Baby account from 2006 – and so I would like to not have to start ANOTHER account. I’m thinking about using Tunecore for my digital distribution, and CD Baby for my physical copies.

I’m leaning strongly towards Tunecore. What do you think?

Maestro Fashionistos

February 18th, 2010 View Comments

It’s New York Fashion Week and the other day I received word about the Guide to the Best Dressed Orchestra Conductors as re-posted by W Magazine. I’m guessing they weren’t judging by their concert wear – because it seems all conductors generally wear the same black tuxedos.

Rounding out the Top 5 are:

1.) Maestro Daniel Harding
2.) Maestro Esa-Pekka Salonen
3.) Maestro John Axelrod
4.) Maestro Nicola Luisotti
5.) Maestro Fabio Luisi

Maestro Daniel Harding

Maestro Daniel Harding is Opera Chic's Best Dressed

I’d be interested to know how they came up with the list, and perhaps who the runners up were. Nontheless, it’s nice to see a pop culture spotlight on conductors! I know first hand how difficult it is directing a group of musicians with my body while still trying to dress and look hip.

Thanks to Opera Chic for a great post. It’s a cool blog that I wasn’t familiar with, and wish they posted daily, but now I’m adding it to my blogroll! And Congrats to the Fashionistos!

And to follow New York Fashion Week on Twitter click here

Moving backwards to move forward

February 17th, 2010 View Comments

The other day I mentioned I was taking a week off to update and clean out my entire contacts list. My friends mentioned to me that it didn’t need to be done, but I had a bad experience a few weeks ago when I left someone’s business card in my studio, and so I had no way of getting in touch with them one night we had plans to connect. Some contacts were on cards, some in Gmail, some written on paper – and I realized I was a mess. It only takes one bad experience to change me.

So I overhauled my entire contact directory, a huge week-long task, and it’s already paid off.

It reminded me of when something similar happened about 2 years ago: I had a client that needed a music file of mine ASAP. But there was one problem – after hours of searching I couldn’t find it. It made me look bad, destroyed my entire day of work, and cost me the gig. But I realized it was my fault – I brought it upon myself. I was unorganized, and my files weren’t named properly and maintained. How was my business to grow? It was a wake up call.

So I took off an entire month and gutted all my hard drives, destroyed the duplicates, renamed every file, organized them into folders, gave them tags, and more.

The task was monstrous – over 400 gigabytes worth of data – everything from my music library, to my studio work, photos, videos, YouTube updates, projects, website database, and the list kept on growing. I lost a month of business, but from that day on I’ve been extremely productive, organized, and dependable.

It’s never easy to take a step backward and put everything on hold, especially when I promised myself I would blog daily, video podcast daily, release songs weekly, and work hard to grow the orchestral library. Same goes for my weekly music show. But you have to know that “slow and steady wins the race” and that “short term profits create long term losses”.

Taking a step backwards is perhaps the most forward thinking thing you can do. We often think that pushing forward and ‘waiting until later’ is the quickest way to a goal. We want 6 minute abs, and speak Spanish in 1 week – but that doesn’t sustain, and isn’t a longterm model that builds a strong foundation.

I remember when Twitter had severe downtime issues in early 2008 because of their Ruby‘s infrastructure. They were surpassing a community of over 5 million users – and had to move backwards in order to make their architecture stable. As a result, when the site wasn’t down, it was closed off for maintenance. After months of tweaking things got better, and today the service is fast, dependable, and boasts a community of over 75 million users. Even Twitpic shares a similar story.

Sometimes you have to take a loss before you can make a gain. And although it seems to pay off in the long run, just don’t be afraid to do it – it always pays off in the long haul. And remember to always think longterm – because sometimes the only way to take two steps forward, is to take one step back.

One year anniversary living in NYC

February 16th, 2010 View Comments

“If it scares you, do it”

I’ve never had a year of my life ever go by so fast. Yesterday officially marked my first year living in Manhattan, and this post will recap what I’ve learned and experienced.

Having went to school in Philadelphia, PA I was unsure about the move to Manhattan. A lot was going on a year ago. I had a very successful music lesson show which continually grew, was featured on the iPhone, Revision 3 showed interest in syndication, I was placed in Youtube’s Partner Program, and more. I was to live with Mark Burstiner and Paul Lewis in Hoboken, and our apartment was set up to be a social media hub. We had computers, cameras, business models, ideas, youth, and hustle. Our excitement was unmatched, too.

Everything was fantastic, and then October hit and things changed. The economy was horrible, and companies were making staff cuts. My sponsors stopped advertising on my show because of cutbacks, Ustream and Revision 3 discontinued my show as well as made several tough layoffs, and everything seemed to stop. I learned that nothing is final until it happens, and that everything happens for a reason.

All this happened within a few weeks of itself, and all within 2 months of my move to NYC. I was crushed, because how was I supposed to make this work now?

So I took a break, re-analyzed my situation, and held off for a few months. Then February came around, things looked brighter, and I took the plunge.

Everything was new to me. The subway lines, the cost of beer, rent, the fashion, the people, and of course – the music. I remember my first night and my first day in Manhattan at House 2.0 years ago, and how magical I thought NYC was. Now I was living it, all while being scared of it. It was a horrible first 3 months, and I remember thinking I made a huge mistake.

“If it scares you, do it”

I continued to do the music lesson show, and now since I was in Manhattan, I was able to have some really cool guests on my show, and I was a few blocks away from all the NYC headquarter offices of the sponsors I was working with. Things started to turn around, the show was doing well with many great sponsors, and the music community and students backed behind me with their support.

Then in June opportunity continued to knock, and I worked at The Independent Music Awards overtaking for Jody Gnant. It was a good experience, and I learned a ton. Overseeing web strategies, iPhone Apps, connecting with MySpace, Apple, New Music Summit, DigiDay, and even launching their Youtube channel. But soon enough, it was November, and all I could think about was ‘ForOrchestra’.

I was at square one, and I wasn’t sure if For Orchestra would work. I worked so much that I slept on my leaky air mattress the first 2 months, then an old futon, only finally making time to go ‘official’ bed shopping one week in July. I was connecting with tons of musicians, publishers, social media enthusiasts, and lived a happier, more artistic life, while still being scared. Everything seemed magical, liberating and inspirational. What seemed unfeasible, and scary, quickly become a lifestyle I fed off of.

I remember first moving here and having lunch with Whitney Hess, long phone convos with Matthew Knell and Ben Parr, beers with Tony Bacigalupo, and late nights with my amazing brother and sister. I was looking for answers, fighting with ideas, thoughts, possibilities, and more. I was breaking under my own weight, and looked back every day thankful for their guidance, and friendship.

Then, in October, ‘For Orchestra’ was featured on Perez Hilton and received tons of press in the last year, making me more confident and hopeful for the growth of orchestra music.

These past few months consisted me of fine tuning my studio, working with orchestras and working on a few exciting projects coming up very soon. Looking back, it’s been much too fast. I was obsessive with where I should live, whether my move was the right call, and if ‘For Orchestra’ – an idea I had since 2006 – could work. I learned that the most important thing is that you keep your chin up, stay passionate, and stay on the course. It’s not a linear process. Life would be boring that way anyway.

For the first time in my life I just “went with it” and the people were amazing both online and offline, the parties were bigger than anything I’ve ever experienced, and the artwork was filled with beauty. I went from being afraid, shy, and confused to now I smile bigger, take more risks, confident, write bigger music, am a better listener, wiser, and more understanding than I’ve ever been. In the past year, I gained inspiration and met amazing people from all over, while I visited Boston, Philadelphia, Las Vegas, Washington DC, and even Pittsburgh.

Like a great piece of music, any good experience has uncertainty, triumph, fear, love, hate, opportunity, highs, and lows. Follow your passion, and your gut. I wish I could be more specific with my year in Manhattan, but I’ll save that for another post – there simply was too much happening at any given day.

If I didn’t take the leap I would have never had these things, and I suppose that my biggest lesson I’ve learned is that it’s worth dipping into the cold water. Life isn’t simply about dipping your feet – it’s about jumping in wholeheartedly. And who cares if you get wet, we’re all learning how to swim together.

“If it scares you, do it”

Jose Antonio Abreu spreads orchestra music via El Sistema

February 15th, 2010 View Comments

In 1993 Jose Antonio Abreu started El Sistema, which was a program to help bring orchestra music into the hands of the povershed children. Dr. Abreu is the charismatic founder of a youth orchestra system that has transformed thousands of kids’ lives in Venezuela. Here he shares his amazing story and unveils a TED Prize wish that could have a big impact in the US and beyond.

Over the next 15 years he gained many awards and success stories, as he saw he dream start from nothing, to one of the greatest orchestras in the world conducted by one of it’s own, Meastro Gustavo Dudamel.

Gustavo Dudamel leads the Venezuelan El Sistema to TED

February 13th, 2010 View Comments

Gustavo Dudamel started as a student of Jose Antonio Abreu‘s orchestra, and quickly rose to one of the greatest cponductor’s in the world. As this video below showcases at his TED performance.

This video will inspire you, for it shows what is possible when you pour out everything you have.







The reportiore in the video is Shostakovich’s Symphony No. 10, 2nd movement and Danzón No. 2 by Arturo Márquez.

Build the Fire

February 13th, 2010 View Comments

I remember when this blog was in it’s first post. Ever since years ago when I released my CD in 2006, I wanted to tackle this head on. So it’s awesome to see ideas started by other people. Biana Bakman has started a site titled ‘Build the Fire‘ which interviews 5 questions for people about their passions and professions:

What was your first job?

When did you discover your passion and how?

What was your biggest professional failure? What did you learn from it?

What is the best advice you’ve received? How have you put it to use?

What kept you going during the toughest times?

I’m happy to say I was asked to be the First Post of her “Build the Fire” blog. Check it out, learn a few things about me, and my thoughts on music and my community, and leave a comment on her blog. Thanks Biana!