I was booking my flight to Podcamp Pittsburgh today on Priceline.com and found perhaps the most bizarre “lost password question” I’ve ever seen:
“What’s your preferred internet password”. At first I had to check the browser URL bar to see if this was a Phishing SCAM. Then I realized its a security question asking you what your most valid Identification is. It’s like if you lost your password and the question to retrieve it was “What’s your preferred password?”
If I had to choose a preferred password I’d probably choose something like Bob Saget, Gumbi, or 80 billion hamburgers sold. What’s worse is that this obviously went through some valid usability testing and more, because Priceline is a big company. I don’t know whether I should think of this as brilliance or stupidity – but if definitely caught my attention. Oh, and no – I didn’t choose it.
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Buy Me A Pizza
Become A Fan
Boston Symphony
The 5 Browns Go Hollywood
A Meeting With Benjamin Zander
George Mason Pep Band Plays Rage Against The Machine [Video]
